FITBOX BRANDING PROJECT (IN PROGRESS)
I was hired as Head Content Creator by Fitbox, a fitness centre in Pune, India to oversee their branding and marketing content. I was in charge of understanding and communicating the brand message through advertisements, explainers, educational series, and other social media content.
This is the first advertisement we made to launch on Instagram.
WRITER | DIRECTOR | EDITOR | VFX
This Ad campaign was designed to target different gym users according to consumer research. We boiled the users down to four types and directed the ads towards a specific feature of the fitness center that would solve their problems.
User Persona Campaign
WRITER | DIRECTOR
Instagram Content
A series of short (max 20 seconds) motivational content for the Instagram page.
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DP | EDITOR | VFX
This video series, called Own Every Day was an educational series focused on getting experts from the fitness industry to come in and make short, bite-sized courses on a wide variety of topics aimed to help people understand fitness and the fitness industry better.